12 Affiliate is our partner programme for people who bring players at scale: content creators, community admins, media owners and marketers who already have an audience. It is not the same thing as Refer & Earn, which rewards you for inviting friends from inside your own member account. If you are thinking in terms of traffic, channels and campaigns rather than a group chat of five mates, the 12Play affiliate route is the one to ask about.
Refer & Earn or 12 Affiliate: which one fits you
Both routes pay you for the players you bring, but they are built for different volumes and they are agreed in different ways. Refer & Earn is a standing member promotion with published mechanics. A 12 Affiliate arrangement is commercial, negotiated and documented between you and our affiliate team.
| Who it suits | Refer & Earn | 12 Affiliate |
|---|---|---|
| Typical partner | An existing member inviting friends | A creator, community admin or marketer with an audience |
| How it starts | From Refer & Earn in your account, once you have deposited at least once | By contacting our affiliate team through the lobby menu |
| Reward structure | A one off reward on a friend’s qualifying first deposit, plus a weekly share of friends’ real bets, paid on Monday | Agreed individually and set out in your partner agreement |
| Where the rules live | Published in the promotion terms, same for every member | In the agreement you sign with us |
| Reporting | Your own account | Agreed with the affiliate team |
Before you promote anything, know the offers you would be talking about, from the three welcome choices to the weekly rescue and the daily cash rebate across our Singapore lobby. Partners who understand the turnover rules write better copy, field fewer complaints and keep the players they send.
Terms on request
Commission terms are agreed with the affiliate team and are not published in the lobby, so ask for them in writing before you build a campaign around them.
Becoming a 12Play affiliate or agent
Log in to your 12Play account and open the side menu, where 12 Affiliate sits alongside Download App, Refer & Earn and 12Crypto. Use that item to reach our affiliate team. Member questions go to 24/7 Live Chat, but partnership enquiries are handled by the affiliate side of the business, so starting there saves you a redirect.
Expect a conversation rather than an instant approval. We want to understand the audience before we agree terms, because the terms depend on what you bring.
What a 12Play agent should prepare
Have the basics ready in one message. In general, affiliate and agent applications move faster when you can describe:
- Your audience: roughly how large it is and where it lives, whether that is a site, a channel, a forum or a community group.
- Your channels: what you publish, how often, and whether promotion would be editorial, social, video or paid.
- Your markets and languages: Singapore in SGD is one market among several we run, so say which ones you cover.
- Your promotion plan: which products you would lead with, from live tables and slots to 12Sport, esports and 12Goal.
- Your own compliance: how you keep under-age audiences out and how you handle claims about gambling.
What we expect partners to promote responsibly
A partnership with us carries conditions that have nothing to do with volume. We expect partners to address adults only, 21 and over on anything aimed at Singapore, and never to promote through channels built for minors or through imagery and language that appeals to them.
Never tell an audience that online play is legal, licensed, approved or allowed in Singapore. We do not say it, and a partner saying it on our behalf is a problem for both of us. The rule is that readers must check the law where they live before they register.
Do not promise winnings, guaranteed payouts or instant withdrawals. Our withdrawal process includes a bank account name identical to the registered account name and identity checks before funds are released, and bonuses carry turnover that must be completed first. Describe the mechanics accurately, quote the published minimums rather than rounded guesses, and point people to the promotion terms instead of paraphrasing them loosely.
If you are referring friends, not an audience
Plenty of people arrive here looking for a partner programme when what they want is simpler: a reward for bringing a friend or two. That route needs no agreement and no application. You deposit once, share your invitation from your account, and the reward follows your friend’s qualifying first deposit, with a weekly share of their real bets settled on Monday. Start with how the friend reward works, then come back to 12 Affiliate if your referrals outgrow your contacts list.
Questions players ask
What is the 12 Affiliate programme?
It is our partner programme for people who send players to us at scale, such as content creators, community admins and marketers. It sits separately from Refer & Earn, which rewards members for bringing in friends, and its terms are agreed directly with our affiliate team.
How is 12 Affiliate different from Refer & Earn?
Refer & Earn works inside your member account: you invite friends, their qualifying first deposit triggers a one off reward, and a share of their weekly real bets is paid out on Monday. 12 Affiliate is a commercial arrangement for a whole audience rather than a handful of friends, and it starts with a conversation, not a button.
How do I apply to become an agent or affiliate?
Log in to your 12Play account, open the side menu and use the 12 Affiliate item to reach our affiliate team. Tell us who your audience is, which channels you publish on, which markets and languages you cover, and how you plan to promote. We reply with the terms that fit what you described.
Where can I read the commission terms?
They are not published in the lobby. Commission structure, payment schedule and any performance conditions are set out in the agreement our affiliate team sends you, so ask for them before you commit to a campaign.